Zimbabwe’s blueberry producers target Chinese market

By XINHUA

HARARE, Nov. 10 (Xinhua) — After exporting fresh citruses to China, blueberry producers in Zimbabwe are aiming to ship the nutritious berries to the vast Chinese market. China presents a lucrative market for Zimbabwe’s blueberries, said Clarence Mwale, CEO of Fair-Mark, a company that supports exporters in meeting sourcing requirements for international markets. As a major blueberry exporter in the Southern Africa region, Zimbabwe has traditionally exported the berries to the EU and Britain. “We were very interested to see that there is a huge demand for Zimbabwean citrus in China, we also got very good response for Zimbabwean blueberries into China,” Mwale told Xinhua Friday following a visit to China. “We are hoping that we get approval for blueberries soon enough so that we can start moving blueberries.” Last year Zimbabwe signed a trade protocol with China for the export of citruses, including sweet oranges, mandarins, grapefruits, lemons, limes and bitter oranges. Enditem