Media practitioners from 16 countries, including South Sudan, have gathered in Beijing for a two-week international seminar aimed at strengthening dig...
Media practitioners from 16 countries, including South Sudan, have gathered in Beijing for a two-week international seminar aimed at strengthening digital communication skills, promoting media cooperation and expanding people-to-people exchanges among Belt and Road Initiative (BRI) partner countries.The seminar, titled International Communication Capacity Building and Network Media for Belt and Road Countries, brings together 71 participants from Africa, Asia, Latin America and the Pacific.Speaking at the opening ceremony on Thursday, Oct. 29, Zhou Jihong, director-general of the International Cooperation and Communication Department of China's National Radio and Television Administration (NRTA), said digital technologies were transforming the global information and communication landscape.She said emerging technologies, including artificial intelligence, alongside new content formats such as short videos and micro-dramas, were creating new opportunities for the media industry.“Online media has increasingly become a vital platform for people of all countries to access information and deepen mutual understanding, opening up new opportunities and space for international cooperation,” Jihong said.She said China had undertaken various cooperation initiatives with partner countries, including program exchanges, joint productions and professional personnel exchanges, to strengthen media partnerships and build lasting relationships.Jihong said the seminar would focus on improving communication effectiveness, strengthening media platform operations and enhancing content production capabilities.She expressed confidence that participants would gain a deeper understanding of China's radio, television and audiovisual industries while exchanging professional experiences and exploring opportunities for further cooperation.Meanwhile, Huang Tao, deputy general manager of China Broadcasting International Economic and Technical Cooperation Co. Ltd. (CBIC), said the programme was designed to provide participants with practical training, advanced industry knowledge and professional support.He said technological developments, particularly ultra-high-definition technologies, were transforming content production and distribution across the audiovisual industry.“We share similar goals and visions in advancing the Belt and Road Initiative and boosting the development of the radio, television and audiovisual sector,” Tao said.He added that China remained committed to promoting people-to-people exchanges and creating professional platforms for mutual learning, resource sharing and practical cooperation among media organisations.The seminar is organised by the International Cooperation and Communication Department of China's National Radio and Television Administration and hosted by CBIC.Participants represent 16 countries, including Nauru, Costa Rica, Lesotho, South Africa, El Salvador, Ghana, South Sudan, Honduras, Iraq, Liberia, Egypt, Ethiopia, The Gambia, Laos and the Philippines.
1 like