African products become available to Chinese consumers

Many high-quality African products become available to Chinese consumers during an online shopping festival from April 28 to May 12.

Hunan, Zhejiang, Hubei and Henan provinces are among the provinces that will hold live-streaming events featuring participants ranging from ambassadors to African anchors, to sell signature products from more than 23 African countries.

More than 300 e-commerce platforms will take part in the shopping festival, potentially connecting more than 100,000 brands and 1 million e-shops with hundreds of millions of consumers.

Apart from the online shopping festival, important trade promotion measures like the market entry for African agricultural products and expanding zero-tariff treatment to African products have already been implemented.

In the near future, we hope South Sudan’s products will figure among the popular African offerings in China together with Ethiopia’s coffee, Rwanda’s chilli paste, Kenya’s black tea, etc